CSR campaign proposal for an Oil Company which aims to make people care about them and their community.
How it adds Value? By showing people how the fruits of their every day doings can have an impact for them and those around.
Cultural context: City inhabitants tend to bring nature close to their home. In Romania during spring cleaning period (month of april) they take care of the green areas around blocks, by planting grass, flowers and trees and arraging small gardens.
People also use cars every day and are active participants in poluting the environement.
Solution: Give people who polute a chance to make it right for the environement too and to be an active part of local comunity.