Cannes Chimera 2014 Submission: Mobile app proposal for Cannes Chimera 2014.
For each selfie you upload through this app, you’ll give (e.g x=0.125 $) to a cause you choose.
By giving a selfie you become #SelfieLessFor the cause.
Yahoo estimated that 880 billion selfies will be posted in 2014.
At this rate, for each % of selfies uploaded trough this app, 11 billion $ could be given during a year, to different causes.